Building a Sustainable Business
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Link to 6 MB PDF hosted by the Sustainable Agriculture Research and Education (SARE) website
(PDF, 2.27 MB)
Front Cover (JPG, 4.89 MB)
Print copies of the Business Planning Guide are available from the MISA office for $17 plus shipping. Please contact MISA at 612-625-8235 or 800-909-6472; or email: firstname.lastname@example.org
The Building a Sustainable Business publication was conceived in 1996 by a planning team for the Minnesota Institute for Sustainable Agriculture (MISA) to address the evolving business planning needs of beginning and experienced rural entrepreneurs.
This Guide was developed over a period of seven years by a team of University of Minnesota faculty and staff, individual farmers and consultants. It incorporates recommendations on content, language and organization from the review process as well as examples from five of the review team’s business plans.
MISA followed one of the farm reviewer families, Cedar Summit Farm owners Dave and Florence Minar and their family, throughout their planning process. The Minars’ planning experience—their initial exploration of values, brainstorming of goals, and research into on-farm milk processing, markets and financing—is incorporated throughout this Guide’s text and Worksheets. A completed business plan for the Minars’ Cedar Summit Creamery is attached in Appendix A, at the end of the Resources, Glossary, and Appendices section.
We hope this Business Planning Guide will assist today’s alternative and traditional business owners alike with the creation of a holistic business plan rooted firmly in personal, community, economic and environmental values. With a business plan in hand, today’s farmers and rural entrepreneurs will be able to take that first step toward the creation of a successful and sustainable business.
May 2010: The Building a Sustainable Business guide was reprinted with a new cover. On the inside, we updated the Resources and added an update about the Cedar Summit Creamery profiled extensively in the guide. Otherwise the text has changed little, so if you already have an older copy of the book, we suggest you just print off the new sections to update your copy!
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(Appropriate Technology Transfer for Rural Areas)