Wholesale Success

Wholesale Success Manual 2012 Cover

Wholesale Success: A Farmer’s Guide to Food Safety, Postharvest Handling, Packing and Selling Produce.

Wholesale Success builds the capacity of farmers to meet the burgeoning demand for locally/regionally grown fruits and vegetables. The 312 page book is the definitive training source on selling into wholesale markets. It was revised and updated in 2012 through a collaboration between FamilyFarmed.org and the Minnesota Institute for Sustainable Agriculture.

The complete, spiral-bound, glossy print version of the manual is available for purchase through MISA.
Please contact the MISA office;
or use the online order form.

We are providing free access to a few sections of the manual in full-text, online. Please scroll down to see sections available for free download:


Wholesale Success Cover, Introduction, Table of Contents (PDF, 1.3 Mb)

Section 1: Selling Into Wholesale Markets

Section 2: Preharvest Preparation

Section 3: Harvesting

Section 4: Cooling and Curing (PDF, 2.4 Mb)

Section 5: Cleaning and Drying (PDF, 2.4 Mb)

Section 6: Sorting and Packing (PDF, 2.8 Mb)

Section 7: Storage and Transportation

Section 8: Packing Shed Design

Section 9: Postharvest Sanitation (PDF, 172 kb)

Section 10: Food Safety

Section 11: Crop Profiles