Wholesale Success

Wholesale Success Manual 2012 Cover

Wholesale Success: A Farmer’s Guide to Food Safety, Postharvest Handling, Packing and Selling Produce.

Wholesale Success builds the capacity of farmers to meet the burgeoning demand for locally/regionally grown fruits and vegetables. The 312 page book is the definitive training source on selling into wholesale markets. It was revised and updated in 2012 through a collaboration between FamilyFarmed.org and the Minnesota Institute for Sustainable Agriculture.

The complete, spiral-bound, glossy print version of the manual is available for purchase through FamilyFarmed.
For purchasing information contact jacob@familyfarmed.org
We are providing free access to a few sections of the manual in full-text, online. Please scroll down to see sections available for free download:


Wholesale Success Cover, Introduction, Table of Contents (PDF, 1.3 Mb)

Section 1: Selling Into Wholesale Markets

Section 2: Preharvest Preparation

Section 3: Harvesting

Section 4: Cooling and Curing (PDF, 2.4 Mb)

Section 5: Cleaning and Drying (PDF, 2.4 Mb)

Section 6: Sorting and Packing (PDF, 2.8 Mb)

Section 7: Storage and Transportation

Section 8: Packing Shed Design

Section 9: Postharvest Sanitation (PDF, 172 kb)

Section 10: Food Safety

Section 11: Crop Profiles


Fair Use of Materials:

You are welcome to download, print, and distribute the free chapters available on this web page. Please do not charge recipients more than the cost of printing and handling. Please give the following credit:

"This third edition of Wholesale Success was a joint project of Family Farmed and the Minnesota Institute for Sustainable Agriculture."

The Minnesota Institute for Sustainable Agriculture makes all publications available online free of charge. We do have costs to research and develop our publications. If you would like to support that effort, we welcome donations:

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