For many farmers, cooperation and collective action in marketing can be keys to survival and success in our rapidly changing food system. Acting on your own, it may be difficult to maintain the steady flow of high-quality product required to establish a consistent presence in the market place, and you may not be able to take advantage of size economies in processing, transportation, and advertising. Also, it's difficult for one person to run a farming operation and devote the time required to develop the specialized skills and personal contacts needed for successful marketing. Finally, if you sell your products in a market where there are only a few large buyers, you may not have the market power needed to bargain for a fair price if you act independently.
This publication is a basic roadmap and resource guide for establishing a collaborative marketing group (CMG).
Collaborative Marketing Updated 2008
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